When Licor Beirão offered 10,000 lts of alcohol gel to employees of H&S chains and announced 20,000 lts to National Health Service, Firefighters and Regional Health Associations, faced a difficult task. Once bureaucratic barriers overcome, Licor Beirão wants to produce more alcohol gel and its CEO reinforces: "Only if we all contribute, we can succeed in controlling pandemic. Companies and institutions should have conditions to help country keep in business". With its resilient spirit, Licor Beirão also made PUB appealing for confinement: "Atende! Que é Beirão!" @atendequeebeirao.com and a fundraising campaignfor hotels, restaurants and cafés @loja.bartwist.com. Since 1929, Licor Beirão starts from a love story and becomes a reference brand for its irreverent and funny communication. Made of a selection of 13 spices and aromatic plants, based on a secret recipe on 3rd Generation, The Liquor of Portugal is known for being part of the conversations of all Portuguese and everywhere.
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